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PIM Introduction: Product information management is the process of managing and enriching product information and related digital assets across different teams to provide an engaging product experience and successfully sell the product across multiple marketing channels

PIM Introduction

Product information management is the process of managing and enriching product information and related digital assets across different teams to provide an engaging product experience and successfully sell the product across multiple marketing channels. pim introduction

A PIM solution is a master-data-fueled, process-driven application for collaborating on product content. Its pim introduction serves as a single, central platform to collect, manage, and govern the product information and content and distribute it to marketing, sales.

Importance of PIM?

Companies that are not able to manage and collaborate on their product information effectively miss opportunities, lose revenue and market share, but more importantly, they struggle to deliver engaging product experiences that are required to build brand loyalty.

PIM helps to standardize the increasingly complex demands of product content. It allows you to easily syndicate trusted, enriched, and high-quality product information to sales and marketing experiences.

With the right PIM strategy and a consistent, accessible source for product information, you can speed up workflows and time to market; quickly identify and assess product data quality issues; capitalize on emerging market opportunities, and ultimately deliver a positive product experience to customers.

The importance of product information management (PIM)  will only grow as organizations seek to forge stronger customer relationships within both the creation and loyalty loops via engaging product stories.

PIM Integration

Product Information Management (PIM) systems create a single repository for all product data. When the Application environment includes a PIM system, suppliers can upload their product catalogs from the Supplier Portal.
When Informatica Product 360 is pre-installed, the Application integrates Informatica MDM and the Supplier Portal with Informatica Product 360 (PIM) through an MDM-PIM adapter. The MDM Hub Server manages user authentication with Informatica Product 360 through its Security Access Manager and a customized security provider.

Key Features of PIM

User-friendly: It provides intuitive and configurable task and role-based user interfaces that allow easy and efficient collaboration with internal and external data contributors.

Digital asset management: Includes embedded digital asset management with fully automated data processing capabilities to handle easily and manage complex product data and large collections of media assets regardless of format.

Superior supplier collaboration: It offers an embedded self-service portal for supplier onboarding and data uploads as well as the Informatica MDM Supplier 360 application for superior supplier relationship management.

Exchange product data via data pools: Streamlines and automates the synchronization of product information through data pools, such as the Global Data Synchronization Network (GDSN) within the Product 360 user interface.

Embedded industry-leading data quality: It comes with embedded, automated quality checks and dashboards to ensure all product data is standardized from the beginning.

Core Components of PIM

The Informatica PIM Hub consists of the following core components:

Hub Store:
The Hub Store is where business data is stored and consolidated. The Hub Store contains common information about all of the databases that are part of an Informatica MDM Hub implementation. The Hub Store resides in a supported database server environment.

The Hub Store contains:

  • All the master records for all entities across different source systems.
  • Rich metadata and the associated rules are needed to determine and maintain the reliable attributes in each master record.
  • The logic for data consolidation functions, such as merging and unmerging data.

Hub Server:
The Hub Server is the run-time component that manages core and common services for the Informatica MDM Hub. The Hub Server is a J2EE application, deployed on the application server, that orchestrates the data processing within the Hub Store, as well as integration with external applications.PIM Introduction

Process Server:
The Process Server cleanses and matches data and performs batch jobs such as load, recalculate BVT, and revalidate. The Process Server is deployed in an application server environment.PIM Introduction
The Process interfaces with cleanse engines to standardize the data and to optimize the data for match and consolidation.

Hub Console:
The Hub Console is the Informatica Hub user interface that comprises a set of tools for administrators and data stewards.
Each tool allows users to perform a specific action, or a set of related actions, such as building the data model, running batch jobs, configuring the data flow, configuring external application access to Informatica MDM Hub resources, and other system configuration and operation tasks.PIM Introduction

How Does PIM Relate to MDM?

Master data management (MDM) is the glue that binds together an organization’s systems and information. Mastering product data with MDM provides a single source of truth based on trusted, accurate, complete product data. 
The primary purpose of MDM is to create relationships between data domains and fuel internal analytical and operational business applications with trusted data.
The primary use case for PIM is to author product data in order to publish it to sales channels, like eCommerce websites or print publishing systems.

The main benefits of PIM include

  • Ability to sell more products faster, including cross-sell and upsell opportunities.
  • Improved operational efficiencies by streamlining critical workflows and cross-functional collaborative data enrichment.
  • Faster time to market.
  • Increased brand loyalty.
  • Better product data quality and compliance with industry standards.
  • A more engaging, omnichannel product experience.


Product information management is preferred because organizations adopt and build AI-powered systems. An organization will be used some data as training data for machine learning purposes.

Frequently Asked Questions

What is Informatica PIM?
What is a PIM solution?
Is PIM the same as MDM?
What is a PIM used for?
Who uses PIM?

Hope the above article helps you well in clearing your mind.
To get complete knowledge and to become an expert, can reach Asha24 immediately, as they are providing complete training.

Question and Answer

There are many places where you can get Informatica PIM Tutorials for Beginners and videos for free. But just make sure you are doing the Labs while reading otherwise it’s worthless.

What are the Roles and responsibilities of a Informatica PIM Resource?

There are many roles in Informatica PIM. i.e.;

Developer (60 % Job Openings)
Architect (10 % Job Openings)
Admin (30 % Job Openings).
As you can see the most important role is the Developer. Hence focus on that.

  • Well, there are 3 types of Informatica PIM certification. You can start with the basic one.

    In Informatica PIM, you have different types of certification

    Administrator, Specialist Certification.
    Developer, Specialist Certification.
    Data Governance, Specialist Certification.
    To know more about various Informatica PIM Certifications you can check the other Blogs and videos of mine.

As of 2017, the answer is no if you can’t. Sounds bad? Don’t worry we have good news as well.

Informatica PIM will be soon extending their certification program to non-partners.

That sounds great.

There are many companies like Accenture, Deloitte, Infosys, Tata Consultancy Services, Cap Gemini, Cognizant, Wipro, etc. That’s clearly listed on their official portal.

Where can I get Informatica PIM Interview Questions and Answers and how difficult is it?

Most of the Questions are quite easy, some are advanced.

Informatica PIM has been implemented in below locations

Washington, New York Los Angeles, Detroit, Denver, Chicago, San Francisco, London, Toronto, Houston, Austin, Dallas, Orlando, Seattle, India, Bangalore, Hyderabad, Pune, Chennai, Mumbai, Noida, Delhi, Gurgaon, Singapore, Melbourne, Dubai.

You can easily find a job in case you reside in any of these locations.

It’s definitely good because as per (Indeed).

The Average annual salary for a Informatica PIM certified professional is $80,000, whereas a non-certified once makes around $45,000.

Alright, I think that I have already covered this.

8.0.5 is the latest Version in Informatica PIM.

Well, I can’t do that but I will help you with sample Resumes.

Not much on Wikipedia but there as many places where you can get it. Check out this for Informatica PIM Platform.

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